EU Contribution to WHO Global campaign against ageism. Brussels, Belgium

The existence of stereotyping, prejudice, and discrimination towards older adults – commonly referred to as ageism – imposes barriers to developing good policy on ageing. Ageism also hinders older people’s ability to do the things that they value and aspire to. Stereotyping affects how people think about older people; prejudice affects how people feel about older people; and discrimination affects how people and institutions act towards older people.

According to the World Health Organisation, ageism is highly prevalent worldwide and remains unchallenged in society largely because it is socially accepted and entrenched in institutions.

This event, co-organized by AGE Platform Europe with the support of the delegation of the Basque Country, the European Commission and the World Health Organization, will be an opportunity to raise the visibility of the issue and to examine what more can be done at EU level to combat ageism and to contribute to the WHO global campaign to combat ageism. 

Target audience:  Policy makers at EU level, national, regional and local authorities, civil society organisations, service providers, public health organisations